HH Global is the global leader in tech-enabled creative production and procurement. With more than 4,000 staff in 60 countries, they work with the world’s leading brands to amplify their marketing campaigns through unrivalled production, procurement and advanced sustainability tools.

For Earth Day 2024, they used the Pinwheel platform to engage their global workforce with the world’s most impactful climate and nature projects from the Pinwheel portfolio. Keen to create a blueprint that others could follow, they engaged King’s College London Business School to inform the campaign and measure its success.

The report provides a comprehensive guide to leveraging the power of Pinwheel for global staff engagement. You can download your copy here.

Here’s the headlines:

• Pinwheel is working with HH Global around the world to execute a leading beyond value chain mitigation strategy that sees them funding nature and carbon removal projects directly, with their staff and alongside their clients and suppliers.

• The exam question for the Earth Day campaign: how do you engage a global workforce of 4,500 speaking a multitude of languages across 64 countries in a way that builds on the HH Global brand?

• What they did: 12 projects were funded via four Pinwheel engagement platforms (one for each of EMEA, APAC, LATAM and NAM). Each member of staff was allocated $10 to donate to a project of their choice via the platform.